Product Marketing Manager (Hybrid- Austin, TX)

Togetherwork

Austin, TX

Full Time

Mid Level

125k-140k

2 days ago

Job Description

About the Role

We're hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform within the Petcare Vertical Solution. This role is the vital link between product and customer, translating technical capabilities into meaningful, benefit-driven stories that resonate. You'll build and lead go-to-market strategies for feature launches, deepen customer segmentation efforts, and shape messaging that is clear, confident, and customer-centered. The position is based in Austin, TX, with a hybrid work schedule, supporting a growing suite of tools designed for pet services businesses.

Key Responsibilities

Craft messaging that reflects real customer needs and clearly differentiates our product in the market
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
Build and own go-to-market strategies for new product features and updates
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
Develop meaningful customer segmentation with Product, identifying what matters most to our users, from solo operators to multi-location businesses
Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning
Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content
Support product adoption through in-app messaging, resources, and videos in collaboration with Product

Requirements

3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven go-to-market leader, with end-to-end experience launching products or features
Comfortable working cross-functionally with Product, Sales, and Customer Success teams
Skilled at creating sales collateral and product marketing assets
Analytical mindset with the ability to use data to inform decisions
Deeply customer-centric, with a drive to create meaningful impact through great software

Nice to Have

Experience marketing to small business owners or service-based businesses
Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry

Benefits & Perks

Medical, dental, and vision insurance options
100% employer-paid short and long-term disability
Basic life insurance
401(k) with 100% company match up to 4%
Flexible paid vacation and personal time
10 sick days and 10 company-paid holidays annually
6 weeks paid parental leave
Pet insurance
Medical travel benefits
Infertility support benefits
Teladoc access
Employee Assistance Program
Wellness benefits and engagement platform

Working at Togetherwork

Togetherwork is committed to building a diverse and inclusive team where backgrounds, experiences, and viewpoints are valued. They are an Equal Employment Opportunity Employer and do not make hiring decisions based on protected categories. The company values clarity, creativity, and customer impact, fostering a supportive, cross-functional team environment.

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