Product Marketing Manager (Hybrid- Austin, TX)

Togetherwork

Austin, TX

Full Time

Mid Level

125k-140k

9 days ago

Job Description

About the Role

The Product Marketing Manager role at Togetherwork is a strategic position focused on driving awareness, adoption, and affinity for the company's platform within the Petcare Vertical Solution. The role involves translating technical product features into compelling, benefit-driven stories, building and leading go-to-market strategies for new features, and shaping customer messaging to ensure market differentiation. As the first dedicated product marketer in this vertical, the individual will work closely with cross-functional teams to support product launches, customer segmentation, and marketing content creation, all while fostering a customer-centric approach.

Key Responsibilities

Craft messaging that reflects real customer needs and clearly differentiates our product in the market
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
Build and own go-to-market strategies for new product features and updates
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
Develop meaningful customer segmentation with Product, identifying what matters most to our users
Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning
Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content
Support product adoption through in-app messaging, resources, and videos in collaboration with Product

Requirements

3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven go-to-market leader, with end-to-end experience launching products or features
Comfortable working cross-functionally with Product, Sales, and Customer Success teams
Skilled at creating sales collateral and product marketing assets
Analytical mindset with the ability to use data to inform decisions
Deeply customer-centric, with a drive to create meaningful impact through great software

Nice to Have

Experience marketing to small business owners or service-based businesses
Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry

Qualifications

Experience in product marketing within SaaS environments, particularly SMB or vertical SaaS

Benefits & Perks

Medical, dental, and vision insurance options
100% employer-paid short and long-term disability
Basic life insurance
401(k) with 100% company match up to 4%
Flexible paid vacation and personal time
10 sick days and 10 company-paid holidays annually
6 weeks paid parental leave
Pet insurance
Medical travel benefits
Infertility support benefits
Teladoc access
Employee Assistance Program
Wellness benefits and engagement platform

Working at Togetherwork

Togetherwork is committed to inclusion and diversity, valuing diverse backgrounds, experiences, and viewpoints. The company emphasizes a supportive, collaborative environment that values clarity, creativity, and customer impact. They foster a culture of equity and do not make employment decisions based on protected categories.

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