Product Marketing Manager I, Earner

About the Role

Key Responsibilities

• Help craft the learning agenda in partnership with research teams, unifying insights across diverse sources to inform and guide ongoing product development as well as central/regional marketing and engagement programs.
• Influence and shape Earner product and business strategies and roadmaps to strengthen Earner satisfaction and supply hours, closely partnering with cross-functional partners within Product, Ops, Comm Ops, Comms and Policy.
• Develop comprehensive global marketing strategies and briefs, developing tailored channel strategies (including CRM, social, events) and guiding cross functional and regional teams to support in local implementation of best practices.
• Develop and execute GTM strategies for major product launches, developing compelling naming, messaging, positioning and campaign narratives, setting goals and metrics for success and coordinating with cross-functional teams and agencies, ensuring flawless execution.
• Write and refine earner communication for marketing materials (including email copy, blog posts, event scripts) and in app communications, partnering with internal cross-functional partners like Content/ Product Design, internal creative teams and/or 3rd party agencies.
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.

Requirements

• 5+ years experience delivering highly successful go to market, engagement and growth strategies and programs.
• 2+ years specifically in product marketing, ideally in the tech industry.
• Experience working with a diverse cross-functional team, including product, P&L owners, research, and comms.
• Experience managing key partners with diverse needs and perspectives.

Nice to Have

• You're biased toward action, a great collaborator and master simplifier.
• You are a hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
• You can articulate the essence of complex products and the value they create.
• You can develop a strong messaging hierarchy and effective content strategy plan.
• You are a strong writer and storyteller, able to adapt your writing style for different audiences, both external (directly to earners) and internal (from working teams to executives).
• You have the willingness and know-how to deeply understand the market, customers and competition.
• You have excellent written and verbal communication skills. Comfortable presenting and sharing work with executive leadership.
• You have strong leadership presence and interpersonal skills with the ability to influence and motivate people at varying levels across a broad variety of job functions.
• You have strong analytical skills - using data to create insightful stories, inform strategies and guide decision making.
• You have the ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
• You have a true passion for Uber's mission and the company's hybrid technology / operations nature!

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• The base salary range for this role is USD$135,000 per year - USD$150,000 per year.
• Eligibility to participate in Uber's bonus program, and may be offered an equity award & other types of compensation.
• Eligibility for various benefits. More details can be found at https://www.uber.com/careers/benefits.