Product Marketing Manager II

About the Role

Key Responsibilities

• Manage product positioning, product development, and category building initiatives of assigned menu category(s) in collaboration with the Director.
• Participate in the development of category strategy and strategic direction of the menu across all mediums.
• Lead cross-functional teams including R D Culinary, Operations, Supply Chain, Consumer Insights, Analytics, and Marketing Communications to meet product development requirements.
• Develop marketing direction and identify opportunities to increase sales and profitability through thorough product assessments of consumer, competitive, industry, and company trends.
• Execute marketing plans by leading the development, testing, and rollout of new products and promotions using the NPD Process & Roadmap.
• Partner with Marketing Communications and advertising agencies to create engaging product descriptions that reflect the brand image.
• Evaluate product, platform, or category performance through data analysis and field visits, and make strategic recommendations.
• Maintain knowledge of category initiatives, manage market event calendars and testing plans, and communicate strategies to the marketing team and leadership.
• Drive creation and presentation of business cases for new programs/initiatives focused on sales, margin, and brand building.
• Build and maintain strong relationships with internal and external customers.

Requirements

• Bachelor's degree in Business Administration, preferably in Marketing, or equivalent experience; MBA helpful.
• 4-6 years of related brand/product/category management experience, including marketing strategy development and franchise model understanding.
• Experience in B2C and B2B marketing preferred.
• Knowledge of marketing principles, project management, and organizational skills.
• Strong communication skills in English, both oral and written, with presentation abilities.
• Understanding of culinary trends, ingredients, and flavor profiles.
• Knowledge of business principles including strategy, finance, accounting, and operations.
• Proficiency in Microsoft Office 365 (Word, Excel, Teams).
• Ability to manage multiple projects with attention to detail and work collaboratively in a fast-paced environment.
• Physical ability to speak/hear clearly, operate a computer keyboard, and travel up to 20% as needed.

Nice to Have

• MBA degree.
• Experience in the restaurant, retail, or hospitality industry with a franchise business model.

Qualifications

• Bachelor's degree in Business Administration or related field.
• 4-6 years of relevant experience in brand/product/category management.

Benefits & Perks

• Salary range of $106,400 - $149,000 based on location and experience.
• Opportunities for travel up to 20% of the time.