Product Marketing Manager II Product Marketing Manager II

GM Financial Group

Irving, TX

Full Time

Senior

11 days ago

Job Description

About the Role

As a Product Marketing Manager II, you'll play a key role in developing strategies that drive awareness, engagement, and loyalty among our consumer audience. You'll lead go-to-market initiatives for products aligned with business objectives—leveraging creativity, data, and a customer-first approach. This role involves translating organizational goals into marketing roadmaps, developing and executing high-impact marketing campaigns, and collaborating cross-functionally with stakeholders across GM, GMF, and brand partners to deliver compelling customer experiences.

Key Responsibilities

Translate organizational goals into marketing roadmaps that enhance customer experience.
Develop and execute high-impact marketing campaigns informed by research, testing, and analytics.
Collaborate cross-functionally with stakeholders across GM, GMF, and brand partners to bring ideas to life.
Partner with creative teams—writers, designers, UX experts, marketers, and operations—to deliver strong campaign performance and compelling customer experiences.

Requirements

Experience in lifecycle marketing, product marketing, marketing plan development, CRM testing or account management.
Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc.
A proven track record of project execution, completing campaigns or projects on time and on budget.
Excellent prioritization, time management, organization, and follow-up skills with the ability to manage multiple projects simultaneously.
Self-driven leader who can take initiative and carry projects from start to finish.
Ability to analyze performance measurements, optimize campaigns, and interpret data to deliver business insights.
Strong analytical skills and the ability to assemble and interpret data, create executive summaries, and communicate complex issues clearly.
Exceptional interpersonal, communication (verbal and written), cross-collaboration, and team skills.
Ability to create and manage a roadmap of campaign features and enhancements.
Bachelor's Degree in a related field or equivalent experience.
3-5 years of experience as a marketing manager.

Qualifications

Bachelor's Degree in a related field or equivalent experience.
3-5 years of experience as a marketing manager.

Benefits & Perks

Generous benefits package available on day one including 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay, and nine company holidays.
Work-life balance with a flexible hybrid work environment, 2 days a week in office.

Working at GM Financial Group

Our team members define and shape our culture—an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work—we thrive.

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