Product Marketing Manager III

Wex

Dallas, TX

Full Time

Mid Level

94k-125k

16 days ago

Job Description

About the Role

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. We're looking for a customer-obsessed Product Marketing Manager (PMM) to own the go-to-market strategy for WEX's fleet solutions, including our growing portfolio of electric vehicle (EV) offerings. You'll be responsible for shaping how we position our fleet card solutions, communicate the value of EV adoption, and drive adoption across traditional and emerging fleet segments. This is a role for a PMM who thrives on clarity and execution—someone who can distill customer and market insights into go-to-market strategies, build the content and collateral sales teams need, and ensure every launch lands with impact.

Key Responsibilities

Own positioning, messaging, and GTM strategy
Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV
Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers
Use customer and market insights to sharpen differentiation in both fuel and EV segments
Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations
Build adoption programs that help customers onboard quickly and see value from their first use
Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction
Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers
Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively
Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption
Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis
Track industry trends (including EV adoption curves, regulatory shifts, and competitive activity) to identify opportunities
Measure adoption, funnel velocity, and win rates to make data-driven recommendations

Requirements

3-5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility
Experience building go-to-market strategies, messaging, and enablement content
Strong analytical and research skills; proven ability to validate assumptions and surface insights
Exceptional writing and presentation skills
Bachelor's degree in marketing, business, communications, or related field
Comfortable working cross-functionally with Product, Sales, and Marketing to execute go-to-market strategies
Customer-obsessed with insight, empathy, and curiosity about fleet operators and their EV transition
A clear, confident communicator who can translate complexity into simplicity
Motivated, data-driven product marketer eager to own a portfolio and grow expertise

Nice to Have

Experience with fleet, energy, or EV industries

Qualifications

Bachelor's degree in marketing, business, communications, or related field

Benefits & Perks

Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
Comprehensive and market competitive benefits

Working at Wex

The role is critical to how WEX tells its story, differentiates its offerings, and drives adoption across traditional and electric fleets. It emphasizes a customer-centric, innovative approach to industry transformation and positions WEX as a trusted partner helping customers move forward with confidence.

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