Product Marketing Manager III

About the Role

Key Responsibilities

• Own positioning, messaging, and GTM strategy for fleet solutions, including EV offerings.
• Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV.
• Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers.
• Use customer and market insights to sharpen differentiation in fuel and EV segments.
• Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations.
• Build adoption programs to help customers onboard quickly and see value from their first use.
• Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction.
• Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers.
• Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption.
• Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis.
• Track industry trends such as EV adoption curves, regulatory shifts, and competitive activity to identify opportunities.
• Measure adoption, funnel velocity, and win rates to make data-driven recommendations.

Requirements

• 3-5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility.
• Experience building go-to-market strategies, messaging, and enablement content.
• Strong analytical and research skills; proven ability to validate assumptions and surface insights.
• Exceptional writing and presentation skills.
• Bachelor's degree in marketing, business, communications, or related field.
• Comfortable working cross-functionally with Product, Sales, and Marketing.
• Customer-obsessed with insight, empathy, and curiosity about fleet operators and EV transition.
• A clear, confident communicator who can translate complexity into simplicity.
• Collaborative but decisive in stakeholder engagement and decision-making.

Nice to Have

• Experience with fleet, energy, or EV industries.

Qualifications

• Educational background in marketing, business, communications, or related field.

Benefits & Perks

• Comprehensive and market competitive benefits including health, dental, and vision insurances.
• Retirement savings plan, paid time off, health savings account, flexible spending accounts.
• Life insurance, disability insurance, tuition reimbursement, and more.
• Base pay range of $94,000 to $125,000, with potential bonuses and commissions depending on role.