Product Marketing Manager, Immunoassays

About the Role

Key Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments like immuno-oncology, cell and gene therapy, neuroscience and drug development.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
• Lead product launches, campaign development, and demand generation initiatives in collaboration with regional marketing and commercial teams.
• Work closely with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop and promote high-value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products.
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
• Develop relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys.
• Maintain campaign/program KPI and metrics dashboards, perform pipeline analysis and analyze demand generation trends regularly reporting on the effectiveness of marketing activities.
• Adjust tactics as needed to maximize performance.
• Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.

Requirements

• Bachelor's degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
• 5 years of experience in the life sciences industry with at least 3 years in a product marketing function.
• Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers.
• Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric campaigns for our instrument portfolio.
• Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives.
• Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment.
• Able to work effectively in a fast growing, highly collaborative environment.
• Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.
• Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.

Nice to Have

• Advanced degree or MBA.

Benefits & Perks

• Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• Investment in employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• Career development through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• Employee resource groups, volunteer paid time off, employee events, and charity drives.
• Paid holidays, paid time off, and paid parental leave.
• A culture of empowerment and innovation where employees feel valued and encouraged to bring their ideas.