Product Marketing Manager - Industry Solutions

Logitech

Boise, ID

Full Time

Senior

7 days ago

Job Description

About the Role

Logitech is seeking a dynamic, seasoned marketing professional to join Logitech's Verticals team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for customers. The role involves leading product marketing for solutions in public sector industry verticals including government, health care, and education. The position requires crafting strategic messaging, marketing and communications plans, and content to resonate with internal and external audiences, thereby elevating Logitech's marketplace position. This role supports a hybrid/remote work culture and is based in Boise, Idaho, with options near Irvine, CA, San Jose, CA, or other US locations.

Key Responsibilities

Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
Communicate the customer benefits of technical features across all touchpoints.
Develop clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
Define objectives, communication channel mix, and campaigns to amplify product launches, partnering with communications, commercial, and product/portfolio teams.
Craft creative briefs and lead cross-functional, cross-departmental, and agency teams to create creative and content assets for packaging, sales/channel enablement, digital channels, and other marketing initiatives.

Requirements

Experience in product marketing, especially within industry verticals such as government, healthcare, or education.
Strong ability to develop strategic messaging and marketing plans based on customer insights.
Excellent storytelling skills to communicate technical features and benefits effectively.
Ability to lead creative and content development initiatives across teams and external agencies.
Collaborative mindset with experience working across multiple departments and stakeholders.

Working at Logitech

Logitech values behaviors such as being yourself, being open, staying hungry and humble, collaborating, challenging, deciding, and just doing. The company promotes passion for equality and the environment, emphasizing a deeply collaborative and innovative work environment.

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