Product Marketing Manager - Industry Solutions

About the Role

Key Responsibilities

• Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
• Communicate the customer benefits of technical features across all touchpoints by developing clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
• Define objectives, communication channel mix, and campaigns to amplify product launches, partnering with communications, commercial, and product/portfolio teams.
• Lead creative briefs and coordinate cross-functional, cross-departmental, and agency teams to create creative and content assets for packaging, sales/channel enablement, digital channels, and events for awareness and demand generation campaigns.
• Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets, and training materials to enable global commercial teams.
• Drive strategic marketing initiatives throughout the product lifecycle to ensure continuous engagement and healthy portfolio performance.
• Monitor and analyze marketing performance to identify areas for continuous improvement.
• Lead cross-functional, cross-departmental, and agency teams to develop and execute marketing plans.

Requirements

• Experience in technology product marketing focused on B2B/enterprise audiences and highly technical consumer electronics categories.
• Ability to translate customer insights and technical features into customer-centric narratives and tailored messaging for public sector verticals including government, healthcare, and education.
• Excellent writing, editing, presentation, public speaking, and storytelling skills for internal and external audiences.
• Strong technical understanding to communicate features effectively.
• Outstanding leadership skills to influence and collaborate across a complex, global organization and with external partners.
• Ability to build plans, identify high-impact tactics, and execute to achieve business objectives.
• Data-driven decision-making skills with strong analytical capabilities.
• Proven track record of delivering business results.
• Willingness to travel up to 15%.
• Bachelor's degree or equivalent industry experience.

Nice to Have

• Experience translating customer insights into marketing strategies for public sector verticals.
• Experience leading marketing campaigns for high-tech or consumer electronics products.
• Experience working with cross-functional teams and external agencies globally.

Qualifications

• Bachelor's degree or equivalent industry experience.

Benefits & Perks

• Comprehensive and competitive benefits packages.
• Flexible working environments designed to support physical, financial, emotional, intellectual, and social wellbeing.
• Support for work from home and hybrid work models.