Product Marketing Manager - Industry Solutions

Logitech

Montpelier, VT

Full Time

Senior

101k-220k

7 days ago

Job Description

About the Role

Logitech is seeking a dynamic, seasoned marketing professional to join Logitech's Verticals team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for customers. The role involves leading product marketing for solutions targeting public sector industry verticals including government, health care, and education. This position requires crafting strategic messaging, marketing and communications plans, and content to resonate with internal and external audiences, thereby elevating Logitech's marketplace position. The role is highly collaborative, requiring a strong leader to develop product marketing strategies based on customer insights, enable commercial teams, drive results through marketing campaigns, and align stakeholders across a complex organization.

Key Responsibilities

Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
Communicate the customer benefits of technical features across all touchpoints by developing clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
Define objectives, communication channel mix, and campaigns to amplify product launches, partnering with communications, commercial, and product/portfolio teams.
Lead creative briefs and coordinate cross-functional, cross-departmental, and agency teams to create creative and content assets for packaging, sales/channel enablement, digital channels, and events for awareness and demand generation campaigns.
Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets, and training materials to enable global commercial and regional teams.
Drive strategic marketing initiatives throughout the product lifecycle to ensure continuous engagement and healthy portfolio performance.
Monitor and analyze marketing performance to identify areas for improvement and optimize marketing efforts.
Lead cross-functional, cross-departmental, and agency teams to develop and execute marketing plans.

Requirements

Experience in technology product marketing focused on B2B/enterprise audiences and highly technical consumer electronics categories.
Ability to translate customer insights and technical features into customer-centric narratives tailored for public sector verticals including government, health care, and education.
Excellent writing, editing, presentation, public speaking, and storytelling skills for internal and external audiences.
Deep technical understanding of translating technical features into customer benefits.
Outstanding leadership skills to inspire, influence, and collaborate across a complex, global organization and with external partners.
Ability to build plans, identify high-impact tactics, and execute to achieve business objectives.
Strong analytical skills with a data-driven decision-making approach.
Proven track record of delivering exceptional business results.
Willingness to travel up to 15%.
Bachelor's degree or equivalent industry experience.

Nice to Have

Experience translating customer insights and tailoring messaging for public sector industry verticals.
Experience in marketing for government, healthcare, and education sectors.
Experience leading marketing campaigns for high-tech or enterprise products.

Qualifications

Bachelor's degree or equivalent industry experience.

Benefits & Perks

Comprehensive and competitive benefits packages.
Flexible working environments designed to support self-care and work-life balance.
Support for physical, financial, emotional, intellectual, and social wellbeing.
Opportunities for remote work and hybrid work models.

Working at Logitech

Logitech values authenticity, inclusivity, diversity, and celebrates differences. The company fosters a culture of collaboration, innovation, and support for individual wellbeing, encouraging employees to achieve their best in a flexible and supportive environment.

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