Product Marketing Manager (Innovation)

About the Role

Key Responsibilities

• Lead Pipeline Development by unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business.
• Execute a strong lineup of test launches and national launches within a 10-windowed experience year.
• Analyze the competitive food and beverage landscape, identify emerging food trends, and translate consumer insights into new menu innovation opportunities.
• Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Operations, Finance, Digital, Brand, and Supply Chain to test and validate new product concepts.
• Partner with Brand, Creative, and Advertising teams on creative communications, promotions, and tactics.
• Work with Food Innovation, Operations, and Finance on commercialization viability, forecasting, and go-to-market strategy.
• Translate brand, business, and marketing strategies into pipeline-specific objectives.
• Provide onboarding, ongoing training, and effective coaching to direct reports.

Requirements

• BA or BS Degree; MBA preferred.
• Minimum 8+ years of relevant experience, including 3-5 years in well-established CPG product or QSR/Restaurant industry.
• 2+ years in a management/leadership role.
• Demonstrated leadership, project management, and planning skills.
• Experience developing and tracking marketing KPIs.
• Strong analytical and creative problem-solving skills.
• Strong project management, presentation, and interpersonal/influencing skills.
• Strategic and creative thinker and storyteller.
• Inspiring and collaborative leader with the ability to influence.
• Highly flexible, change lover, and problem solver.

Nice to Have

• Experience in a fast-paced, innovative environment.
• Passion for food and customer experience.
• Ability to influence and motivate teams.

Qualifications

• Educational background with a BA or BS degree; MBA preferred.
• Extensive experience in product marketing, preferably in CPG or QSR/Restaurant sectors.
• Leadership experience with at least 2 years in a management role.

Benefits & Perks

• Hybrid work schedule with flexible days, including a flex day on Fridays.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, and carwash.
• Onsite gym with fitness classes and personal trainer sessions.
• Up to 4 weeks of vacation per year plus holidays and volunteer time off.
• Generous parental leave and adoption assistance.
• 401(k) with 6% matching contribution and immediate vesting.
• Comprehensive medical and dental benefits including prescription drugs.
• Discounts, free food, swag, and other perks.
• Salary range: $134,500 - $150,000 annually plus bonus, equity (if applicable), and benefits.