Product Marketing Manager, LATAM

Recorded Future

Miami, FL

Full Time

Mid Level

80k-98k

8 days ago

Job Description

About the Role

Recorded Future is seeking a results-driven Product Marketing Manager to lead go-to-market initiatives across LATAM. With over 1,000 intelligence professionals, more than $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world's most advanced and largest intelligence company. The role involves driving product adoption, executing digital marketing campaigns, and enabling sales teams to succeed in the LATAM market.

Key Responsibilities

Develop and execute go-to-market strategies for product launches across LATAM markets
Conduct market research and competitive analysis to identify positioning opportunities
Define target customer segments and create buyer personas specific to LATAM regions
Partner with sales leadership on pricing strategies and launch coordination
Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
Create localized content strategies for diverse LATAM audiences
Optimize campaigns across mobile and desktop users and manage marketing automation platforms
Monitor performance metrics and optimize campaigns based on ROI
Develop sales materials including pitch decks, product sheets, and case studies
Create and deliver product training programs for regional sales teams
Establish sales playbooks with market-specific insights and competitive intelligence
Provide ongoing sales support and analyze performance data for optimization

Requirements

Bachelor's degree in Marketing, Business, or related field
4+ years of product marketing experience, with 2+ years in Latin American markets
Fluent in Portuguese (native or near-native proficiency required)
Strong analytical skills with marketing analytics experience (Google Analytics, HubSpot, Salesforce)
Experience with digital marketing channels and marketing automation
Excellent communication skills and ability to work across time zones

Nice to Have

Experience in cybersecurity, B2B SaaS, technology, or similar industries
Previous experience managing marketing budgets and vendor relationships
MBA or advanced marketing degree
Familiarity with LATAM business culture and regulatory environments
Strategic thinking with tactical execution abilities
Cultural intelligence and understanding of LATAM markets
Data-driven decision making and analytical skills
Cross-functional collaboration and project management
Adaptability in fast-paced environments
Able to travel 20-30% of the time

Benefits & Perks

Remote work flexibility
Opportunity to work in a diverse, inclusive environment
Be part of a leading cybersecurity and intelligence company
Work with a global team of professionals

Working at Recorded Future

Recorded Future employees, or "Futurists," represent over 40 nationalities and embody core values of high standards, inclusion, and ethics. The company is committed to maintaining an environment that attracts and retains diverse talent, ensuring all employees feel included and respected. They emphasize empowering clients with intelligence to disrupt adversaries and foster a collaborative, innovative workplace.

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