Product Marketing Manager - Law Firm

About the Role

Key Responsibilities

• Develop impactful persona-based messaging and supporting collateral that effectively communicates the benefits to our specific audience.
• Spend time with customers and other stakeholders in order to deliver insights internally and reflect the voice of the customer in marketing materials.
• Lead customer interviews and messaging verification sessions.
• Collaborate with brand and demand gen teams on impactful marketing plans, taking ownership of one or more specific GTM plans.
• Work closely with the greater product marketing, product management, and demand gen teams to execute go-to-market strategies and tactics.
• Refine current personas and develop new personas for cross-sell opportunities.
• Analyze sales and marketing data to help make recommendations for segmentation.
• Develop an understanding of the e-Discovery market, our competitors, and our customers, including how they buy, how they use the product, and how we help their business.
• Understand and share industry, competitor, litigator, and customer behavior trends.
• Contribute to customer advisory board planning and engagement.
• Refine buyer journeys and develop compelling content aligned to each buyer journey stage.
• Create content such as customer presentations, sales enablement materials, case studies, eBooks, blog posts, and other pieces.

Requirements

• 5-7 years of B2B product marketing, product management, or similar experience.
• Strong written and verbal communication skills.
• Demonstrated leadership, problem solving and decision-making skills.
• Demonstrated ability to lead cross-functional teams.
• Experience in law firms or the e-Discovery industry highly desirable, but not required.

Qualifications

• Experience in B2B product marketing or product management
• Strong communication skills
• Leadership and problem-solving abilities

Benefits & Perks

• Competitive base salary
• Annual performance bonus
• Long-term incentives
• Total compensation package based on experience, skill set, and internal pay equity