Product Marketing Manager, Meta Horizon Experiences

Job Description

About the Role

The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who wants to build and market social immersive products and experiences that inspire meaningful human connection, creation and self expression. This position will join a team responsible for driving foundational consumer experiences for Meta Horizon on VR as part of the Horizon Experiences product marketing team. This product marketing team is focused on both the inbound phase of product marketing and outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify user needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.

Key Responsibilities

Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing across multiple product areas
Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage
Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners
Demonstrate understanding of the Virtual Reality and software ecosystem for users and represent the market within the organization
Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals
Partner with brand and integrated marketing on outbound marketing strategies and programs to drive awareness, adoption and long term engagement

Requirements

7+ years of experience in marketing, product management, management consulting, business strategy or a similar field
BA or BS degree or equivalent relevant experience
Experience partnering closely with product teams
Experience with product launches and consumer campaigns
Experience developing and driving analytically rigorous online and offline marketing campaigns
Experience working in a cross-functional capacity within a fast changing environment across functions (e.g., integrated marketing, legal, policy, product, partnerships)
Experience with customer research and using data and insights to inform product and go-to-market strategy
Demonstrated project management skills
Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics
Experience presenting to cross-functional leadership stakeholders
Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms