Product Marketing Manager - Prescription Payer Management

Job Description

About the Role

We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.

Key Responsibilities

Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources to strengthen outcomes for product-market-fit
Create go-to-market (GTM) strategy to drive product adoption & engagement
Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance

Requirements

7+ years of experience in product marketing, product management, management consulting, or business strategy in vision correction and/or eye health fields
In-depth knowledge of vision insurance across multiple providers
Experience with insurance formulary management and provider network strategies
Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience analyzing data and translating to insights that support product development and go-to-market strategies
Experience leading implementation of complex product or service offerings
Experience working with technical partners to translate between technical and consumer languages
Experience collaborating with external vendors and partners

Nice to Have

Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
Interest and understanding of Virtual and Mixed Reality

Qualifications

Bachelor's degree

Benefits & Perks

$158,000/year to $223,000/year + bonus + equity + benefits

Working at Meta

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. We are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

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