Product Marketing Manager - Product Naming

Salesforce

Atlanta, GA

Full Time

Senior

14 days ago

Job Description

About the Role

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Salesforce is seeking a strategic and collaborative Product Marketing Manager to lead product naming and support high-impact initiatives on the Launch and Release Marketing team. In this role, you'll own product naming strategy across our portfolio and help drive broader naming consistency across the company.

Key Responsibilities

Own and evolve the Salesforce product naming process, including strategy, governance, and naming conventions.
Facilitate cross-functional and executive alignment on naming decisions, often across multiple stakeholders and tight timelines.
Develop naming frameworks that align with business priorities and improve customer understanding.
Provide guidance and documentation to educate teams across Product and PMM on naming principles and best practices.
Chair a cross-functional Naming Council to align on naming decisions across product, brand, campaigns, content, events, and more.
Collaborate with legal and trademark teams to vet and clear names for use globally.
Maintain and manage a global product naming database to ensure consistency and reduce redundancy.
Contribute to the Launch and Release Marketing team's strategic programs that scale go-to-market excellence, including processes for bringing new innovations to market and supporting global release communications.

Requirements

5+ years in product marketing, brand strategy, naming, or related field.
Experience driving naming decisions for products or services, ideally in B2B or tech.
Exceptional verbal and written communication skills, with an ability to clearly explain rationale and influence across levels.
Strong organizational and project management skills, with experience leading cross-functional initiatives.
Strategic thinker who can balance creative and analytical approaches to naming.
Comfortable working in a fast-paced, matrixed environment.

Nice to Have

Familiarity with Salesforce products and ecosystem.
Experience working with legal, brand, or localization teams on naming.

Qualifications

Formal educational background not explicitly specified in the description.

Benefits & Perks

Parental leave
401(k)
Time off programs
Medical, dental, vision coverage
Mental health support
Paid parental leave
Life and disability insurance
Employee stock purchasing program

Working at Salesforce

Salesforce emphasizes a workplace that is inclusive, non-discriminatory, and committed to equality for all. They foster a culture of innovation, collaboration, and purpose-driven work, supporting employees to find balance and be their best through various benefits and resources.

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