Product Marketing Manager - Product Naming

Salesforce

Atlanta, GA

Full Time

Senior

13 days ago

Job Description

About the Role

Salesforce is seeking a strategic and collaborative Product Marketing Manager to lead product naming and support high-impact initiatives on the Launch and Release Marketing team. The role involves owning product naming strategy across the portfolio, driving broader naming consistency, and contributing to strategic programs that support global product launches and release cycles. Salesforce is a #1 AI CRM company focused on innovation, customer success, and transforming the workforce through AI and inclusive values.

Key Responsibilities

Own and evolve the Salesforce product naming process, including strategy, governance, and naming conventions.
Facilitate cross-functional and executive alignment on naming decisions, often across multiple stakeholders and tight timelines.
Develop naming frameworks that align with business priorities and improve customer understanding.
Provide guidance and documentation to educate teams across Product and PMM on naming principles and best practices.
Chair a cross-functional Naming Council to align on naming decisions across product, brand, campaigns, content, events, and more.
Collaborate with legal and trademark teams to vet and clear names for use globally.
Maintain and manage a global product naming database to ensure consistency and reduce redundancy.
Contribute to the Launch and Release Marketing team's strategic programs that scale go-to-market excellence, including processes for bringing new innovations to market and supporting global release communications.

Requirements

5+ years in product marketing, brand strategy, naming, or related field.
Experience driving naming decisions for products or services, ideally in B2B or tech.
Exceptional verbal and written communication skills, with an ability to clearly explain rationale and influence across levels.
Strong organizational and project management skills, with experience leading cross-functional initiatives.
Strategic thinker who can balance creative and analytical approaches to naming.
Comfortable working in a fast-paced, matrixed environment.

Nice to Have

Familiarity with Salesforce products and ecosystem.
Experience working with legal, brand, or localization teams on naming.

Qualifications

Formal educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

Time off programs
Medical, dental, vision, mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Support for work-life balance and personal development

Working at Salesforce

Salesforce promotes an inclusive, non-discriminatory workplace that values equality, merit, and competence. The company emphasizes innovation, collaboration, and supporting employees to find balance and be their best. Salesforce is committed to creating a workplace free from discrimination and fostering a culture aligned with its core values and mission to better business and the world through AI.

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