Product Marketing Manager - Proteins Portfolio

About the Role

Key Responsibilities

• Design, build and execute high-impact go-to-market (GTM) programs to drive revenue growth for the Proteins portfolio in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
• Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.
• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
• Collaborate with key cross-functional partners (Product Management, Brand, Marcom) to ensure alignment of marketing plans for new products and on-market product improvements.
• Formulate and implement marketing strategies at the portfolio level, executing programs to boost brand awareness and demand generation.
• Maintain campaign and program KPI and metrics dashboards, regularly reporting on marketing effectiveness and adjusting tactics as needed.
• Manage marketing budgets and optimize promotional mix on campaigns to achieve high ROI.
• Develop and deliver product launch toolkits with messaging, positioning, and customer-facing materials.
• Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities.

Requirements

• Bachelor's degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 5-8 years of experience in the life sciences industry with at least 4 years in a product marketing role.
• Ability to develop and communicate the unique value of Bio-Techne products to life science research customers.
• Strong understanding of customer journeys, content marketing, and multi-channel marketing strategies.
• Experience in demand generation initiatives, especially digital marketing and web-driven customer journeys.
• Knowledge of NPI (New Product Introduction) commercialization and successful launch planning.
• Proven ability to train commercial teams and create compelling promotional content.
• Effective working independently and collaboratively in a fast-growing environment.
• Excellent communication, presentation, interpersonal, and relationship-building skills.

Nice to Have

• Experience with developing and executing multi-channel customer-centric marketing programs.
• Understanding of the life sciences research market, particularly in cell or protein biology.
• Experience with market development and competitive landscape analysis.

Qualifications

• Bachelor's degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 5-8 years of experience in the life sciences industry with at least 4 years in a product marketing function.

Benefits & Perks

• Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term and long-term disability, pet, legal and ID shield.
• Financial benefits including 401k plans, employee stock purchase plan (ESPP), HSA, FSA, and Dependent Care FSA.
• Career development through mentorship, promotional opportunities, training, tuition reimbursement, and internship programs.
• Employee resource groups, volunteer paid time off, employee events, and charity drives.
• Paid holidays, paid time off, and paid parental leave.
• A culture of empowerment and innovation where employees are valued and encouraged to share ideas.