Product Marketing Manager, Publishers/Subscriptions

About the Role

Key Responsibilities

• Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand.
• Develop cross-channel marketing campaigns and content for those campaigns that can include direct marketing, advertising, paid search, sales collateral, digital marketing, conference and events speaking proposals, etc.
• Have a clear understanding of customers' pain points and how the product addresses those and ensure that customers understand the value of our products and make good use of them.
• Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders highlighting each product's features, benefits, and value proposition.
• Collect customer feedback and/or feedback from the Sales teams to refine marketing strategies and help inform product positioning and development.
• Travel to customer sites and conferences as directed to support market engagement, lead and/or moderate discussions with customers and prospects.
• Contribute to win/loss analysis, competitive research and market insights.

Requirements

• 5+ years' experience in a prior role in B2B product marketing.
• Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management.
• Ability to determine the type of marketing content that needs to be created and distributed as well as the ability to create and improve on marketing assets.
• Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stakeholders.
• Ability to analyze channel performance and use reporting tools to compile data and track key metrics.

Nice to Have

• Strong in project management, decision-making, organization, prioritization.
• Industry experience with academic and professional publishers, library software and understanding of library workflows.
• Experience marketing to the academic market (specifically universities).
• Experience in Marketo or other marketing automation systems.
• Experience in WorkFront or other project management software.

Qualifications

• Educational background is not explicitly specified, but 5+ years' experience in B2B product marketing is required.

Benefits & Perks

• Medical, Dental, Vision, Life and Disability Insurance and Flexible spending accounts.
• Retirement Savings Plan.
• Paid Parental Leave.
• Holidays and Paid Time Off (PTO).
• Mentoring program.
• And much more! (see https://www.ebsco.com/about/benefits)