Product Marketing Manager, SaaS Platforms

About the Role

Key Responsibilities

• Help accelerate Stripe's growth within the SaaS Platforms segment and lead global campaigns targeted at this segment.
• Build narratives and messaging for the SaaS platforms audience, working with field marketing and demand generation teams to amplify solutions.
• Deeply understand how to scope and execute marketing strategies to reach SaaS platforms and their decision makers, using qualitative and quantitative insights from user and prospect research.
• Develop thought leadership to position Stripe as a leader in embedded payments and platform payments, demonstrating how enterprises can innovate using Stripe's solutions.
• Advocate for existing and prospective users, becoming the go-to expert for the audience area.
• Develop differentiated audience positioning and messaging informed by user research, market insights, and product understanding, and amplify through campaigns, events, partners, and the website.
• Build content for sales and marketing teams, including decks, webinars, guides, workshops, and email nurture programs.
• Collaborate with product managers, sales, design, PR, research, and engineering to develop go-to-market strategies and drive product launches.
• Partner with campaign teams to track metrics and execute campaigns that increase awareness and adoption.
• Think globally to adapt solutions to local market needs, competitors, and pricing.

Requirements

• 7+ years of relevant work experience in marketing, product marketing, product management, operational roles, or strategy consulting.
• At least 5 years of marketing or go-to-market experience.
• Experience working on marketing or growth throughout a product's lifecycle.
• Experience working in B2B settings and with sales teams is preferred.
• Experience in payments or financial services is preferred but not required.
• Deep understanding of SaaS platforms such as ecommerce, cloud-based business management, hospitality, or CRM platforms.
• Excellent verbal and written communication skills with the ability to tell compelling stories and adapt messaging for different audiences.
• Data-oriented mindset with the ability to work with insights and generate balanced viewpoints.
• Strong organizational skills to manage complex, interdependent projects.
• Passion for technology and ability to explain technical concepts clearly.
• Ambitious and able to operate effectively at both strategic and detailed levels.
• Ability to collaborate across multiple disciplines and teams.

Nice to Have

• Knowledgeable about payments ecosystem, partners, and stakeholders.
• Experience with go-to-market strategies in a global context.
• Familiarity with Stripe's solutions and embedded financial services.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

• Annual US base salary range of $143,300 - $214,900.
• Additional benefits may include equity, company bonus or sales commissions, 401(k) plan, medical/dental/vision benefits, and wellness stipends.