Product Marketing Manager- Segmentation

Illumio

Sunnyvale, CA

Full Time

Senior

122k-140k

about 2 months ago

Job Description

About the Role

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments - stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running. Our Product Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. We are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware, fostering an inclusive, collaborative, and innovative environment within Marketing and across the company.

Key Responsibilities

Develop product positioning, value proposition, and messaging that differentiates Illumio in the market.
Communicate value propositions to sales teams and develop sales materials and tools that support the land and expand selling process.
Plan the go-to-market launch strategy for new products and releases and collaborate cross-functionally on executing the plan, ensuring all assets and motions align to personas, messaging, and goals.
Be knowledgeable about primary competition, articulate value, and differentiate solutions through market intelligence.
Create product-specific and technical-solution collateral, presentations, solution/demo videos, etc.
Co-lead and define targeted persona and solution campaigns with the campaigns team.

Requirements

5+ years of product marketing experience at companies focused on network or cloud security.
At least a bachelor's degree from an accredited University or College.
Experience with developing messaging, positioning, and delivering sales/partner enablement activities for security products.
Strong organizational skills, prioritization, project management, and time management skills to hit deadlines.
Excellent written and verbal communication skills.
Comfortable presenting videos, webinars, and conferences.
Demonstrated success in leading projects, launching products, and driving product marketing activities.
Strong acumen about new technologies and commercial acumen in the software industry.
A profound sense of ownership and accountability.
Emotional intelligence to navigate ambiguity, take initiative, and work collaboratively.

Nice to Have

Technical degree or MBA preferred.
Experience with Product Led Growth (PLG) marketing.

Qualifications

Bachelor's degree from an accredited University or College.

Benefits & Perks

Medical, Dental, Vision Coverage
Health and Dependent Savings Accounts
Life and Disability Programs
Paid Parental Leave
Voluntary Benefit Programs
Company Sponsored Wellness Program
Wellness Reimbursement Program
Retirement Savings
Equity Opportunities
Paid time off and Paid Holidays
Employee Incentive Program

Working at Illumio

Illumio believes that an environment of diverse backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging. We prioritize a safe and transparent hiring process, ensuring security and authenticity in all communications.

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