Product Marketing Manager, Seller Success

About the Role

Key Responsibilities

• Develop and implement marketing strategies across key markets.
• Own, drive, and report on key global metrics related to onboarding, early member engagement, interest-to-registration conversion, and churn.
• Project manage marketing efforts across the team to drive scale and visibility.
• Develop and lead key business mechanisms.
• Utilize multiple platforms to implement, execute, and optimize campaigns across multiple countries.
• Prepare reporting, monitor and optimize performance for multiple campaigns across several countries.
• Compile regular search reports, keyword research and insights, to improve campaign performance.
• Implement and measure A/B tests for ad copy, creative and landing pages globally.
• Work with team members to create clear processes, deliver value, and share best practices among stakeholders.
• Initiate and deliver WebLab experiments to prove hypotheses.
• Support the team with ongoing, ad hoc administrative tasks.
• Work closely with marketing funnel leaders to establish channel executions and share learnings.
• Influence cross-channel performance execution and measurement.
• Collaborate with marketing analysts to improve cross-channel performance, website event tracking, and dashboards.
• Perform other tasks as defined by evolving business needs.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Bachelor's degree or equivalent.

Nice to Have

• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Qualifications

• Bachelor's degree or equivalent.

Benefits & Perks

• Competitive salary ranging from $98,200 to $179,600 annually, depending on market location and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits as part of the full compensation package.