Product Marketing Manager, SoFi Pay

Sofi

San Francisco, CA

Full Time

Senior

90k-168k

11 days ago

Job Description

About the Role

The role of Product Marketing Manager, SoFi Pay, involves leading the marketing strategy for SoFi's new product capability that enables members to send money internationally and be converted into local currency. The position plays a pivotal role in defining the value proposition and go-to-market plan to acquire new members and deepen usage, collaborating closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize messaging, positioning, and channel mix. It is a high-impact, hands-on individual contributor role focused on driving SoFi's growth through innovative marketing efforts.

Key Responsibilities

Drive SoFi Pay's growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature
Develop, own, and iterate on future country launches
Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and member insights
Work alongside in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative deployed across channels
Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure alignment with marketing efforts
Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
Partner with the Brand & PR team to drive awareness via upper funnel marketing

Requirements

5+ years of Product Marketing and/or Growth Marketing experience
Experience driving rapid growth for a financial technology product
Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
Experience in leading quantitative and qualitative customer research and distilling it into actionable insights
Use data to drive strategy, execution, and optimization
Eagerness to roll up your sleeves to get things done (even the unglamorous things)
Problem-solve in a fast-paced, self-driven environment

Nice to Have

Growth experience in financial technology products
Experience with multi-channel marketing campaigns
Experience influencing product roadmaps through marketing insights

Qualifications

Educational background not explicitly specified
Formal qualifications are not detailed in the description

Benefits & Perks

The role is eligible for a bonus and competitive benefits
Final base pay range: $89,600 - $168,000, determined based on experience, skills, and location
Comprehensive and competitive benefits available

Working at Sofi

SoFi is committed to an inclusive culture, offering reasonable accommodations to candidates with disabilities, and promoting diversity and equal employment opportunities. The company values innovation, growth, and making a positive impact on people's lives, with a focus on a collaborative and forward-thinking work environment.

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