Product Marketing Manager, Subscriptions and Customer Growth

Google

New York, NY

Full Time

Senior

141k-207k

13 days ago

Job Description

About the Role

The Subscriptions and Customer Growth Marketing organization at Google helps users unlock the full value of Google by driving consumer apps and subscription growth. The team partners with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. The role involves collaborating with product and marketing teams to identify opportunities and promote Google's programs, products, and services across owned and operated properties, focusing on the Google homepage. It aims to drive awareness, boost Google's brand perception, and foster sustainable, long-term growth through innovative homepage promotions and content curation that align with Google's brand and enhance user engagement.

Key Responsibilities

Develop and implement the goal for content curation across owned and operated channels, including Homepage Promo, aligning editorial choices with company Objectives and Key Results (OKRs), product value, and Google's brand.
Build partnerships with product, marketing, and brand teams to ensure content reflects product capabilities and resonates with target audiences.
Leverage analytics and user research to guide editorial choices, measure impact, and continuously refine content strategies.
Stay ahead of emerging trends in content curation, digital storytelling, and user experience to drive innovation.
Manage day-to-day operations of the Google HPP channel, and coordinate with vendors and agencies to ensure timely execution of planned campaigns.
Oversee HPP governance approvals process (e.g., HPP Committee, MMG approval, etc.) for campaigns.

Requirements

Experience working cross-functionally with various stakeholders and teams.
Experience in Go-to-Market (GTM) strategy and execution.
Experience in marketing or product operations, working across one or more marketing tools.
Bachelor's degree or equivalent practical experience.
Minimum of 6 years of experience in marketing or product operations.
Ability to collaborate with multiple teams, cross-functional partners, and agency partners.
Excellent communication skills.

Nice to Have

Experience with editorial, go-to-market or product strategy.
Experience with project management, including managing timelines, budgets, Statements of Work (SOWs), and communicating updates to Executive Leadership.
Knowledge of the Google brand and what Google-grade creative looks and feels like.

Qualifications

Bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range of $141,000-$207,000 plus bonus, equity, and benefits.
Benefits at Google (details available through the company).

Working at Google

Google is proud to be an equal opportunity workplace and is an affirmative action employer. The company is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Google also considers qualified applicants regardless of criminal histories, consistent with legal requirements. The company emphasizes diversity, inclusion, and accessibility, and is dedicated to creating a supportive environment for all employees.

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