Product Marketing Manager, Venmo

About the Role

Key Responsibilities

• Develop clear, compelling product positioning and messaging for Venmo products, ensuring alignment with user needs and differentiation from competitors.
• Support product launches and feature rollouts with comprehensive marketing campaigns to increase awareness, consideration, and adoption.
• Partner with Marketing, Growth, and Product teams to execute go-to-market plans across paid, owned, and earned channels.
• Conduct market research and analyze consumer behavior, trends, and competitive positioning in collaboration with Consumer Insights.
• Synthesize market insights into actionable recommendations to inform marketing strategy and product development.
• Collaborate closely with Product, Design, Commercial, and Consumer Insights teams to align on roadmap priorities and market needs.
• Act as the voice of the customer in product development discussions, advocating for user wants and needs.
• Define key performance indicators (KPIs) and measure the impact of product marketing initiatives.
• Partner with Marketing Analytics to optimize campaign planning and execution based on data-driven insights.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of product marketing experience, preferably in tech, fintech, or consumer digital products.
• Strong ability to translate complex product features into simple, compelling messaging.
• Experience developing go-to-market strategies and executing product marketing campaigns.
• Analytical mindset with the ability to interpret market research and consumer insights.
• Exceptional communication skills and experience working cross-functionally with Product, Marketing, and Design teams.
• Passion for consumer products, culture, and the evolving digital payments landscape.

Nice to Have

• Experience in the digital payments or fintech industry.
• Knowledge of consumer behavior and market research techniques.
• Experience working in a fast-paced, cross-functional environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of relevant product marketing experience.

Benefits & Perks

• Competitive salary range of $84,500 to $140,250 annually.
• Performance bonuses and incentive compensation.
• Equity options.
• Health, dental, vision, and life insurance.
• Flexible work environment with a hybrid model (3 days in-office, 2 days remote).
• Resources to support physical, mental, and financial health.