Product Marketing Manager, YouTube Acquisitions

YouTube

San Francisco, CA

Full Time

Mid Level

114k-163k

28 days ago

Job Description

About the Role

The Product Marketing Manager, YouTube Acquisitions role is part of the Global Ads Marketing team at YouTube, focused on driving growth through discovery and development of new opportunities such as YouTube advertising and AI-fueled acceleration. The role involves developing integrated marketing strategies and go-to-market plans to increase engagement and conversions among Small and Medium Businesses (SMBs), partnering with creative, media, sales, product, insights, and marketing teams to ensure impactful user experiences and business growth.

Key Responsibilities

Build strategy for SMB video advertising to unlock growth for Ads.
Develop and execute go-to-market strategies and creative working with the channel and program teams for global rollout, partnering with regional and local marketing teams.
Collaborate with Finance and strategy and operations (S&O) teams on budgets and forecasting paid media plans.
Develop business strategy and product roadmap using customer research, technology, and business objectives.
Manage data and performance reporting analysis to measure impact and refine strategy.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in growth marketing.
Experience managing cross-functional or cross-team projects.
Experience in digital advertising, video content, and using Generative AI tools (e.g., Gemini, GPT 3/4, Midjourney) for business use cases.

Nice to Have

Experience using data analytics to identify user insights, opportunities, and testing.
Experience working in growth, product, brand, social, or partner marketing or research.
Experience in consulting and working with behavioral marketing data.
Experience with marketing and sales operations, financial analytics, or related analytical experience.

Qualifications

Formal educational background includes a Bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range of $114,000-$163,000 plus bonus, equity, and benefits.
Opportunities for professional growth and working with innovative AI tools.
Work in a diverse and inclusive environment committed to equal employment opportunity.

Working at YouTube

Google is proud to be an equal opportunity workplace and is an affirmative action employer. The company is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Google values diversity, inclusion, and providing accommodations for applicants with disabilities or special needs.

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