Product Marketing Manager, YouTube Acquisitions

About the Role

Key Responsibilities

• Build strategy for SMB video advertising to unlock growth for Ads.
• Develop and execute go-to-market strategies and creative working with the channel and program teams for global rollout, partnering with regional and local marketing teams.
• Collaborate with Finance and strategy and operations (S&O) teams on budgets and forecasting paid media plans.
• Develop business strategy and product roadmap using customer research, technology, and business objectives.
• Manage data and performance reporting analysis to measure impact and refine strategy.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience in digital advertising, video content, and using Generative AI tools (e.g., Gemini, GPT 3/4, Midjourney) for business use cases.

Nice to Have

• Experience using data analytics to identify user insights, opportunities, and testing.
• Experience working in growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioral marketing data.
• Experience with marketing and sales operations, financial analytics, or related analytical experience.

Qualifications

• Formal educational background includes a Bachelor's degree or equivalent practical experience.

Benefits & Perks

• Base salary range of $114,000-$163,000 plus bonus, equity, and benefits.
• Opportunities for professional growth and working with innovative AI tools.
• Work in a diverse, inclusive environment committed to equal employment opportunity.