Product Marketing Manager, YouTube Ads

YouTube

Los Angeles, CA

Full Time

Senior

137k-201k

14 days ago

Job Description

About the Role

In this role, you will be responsible for developing and executing marketing strategies that drive brand perception, product adoption, and audience engagement. You will work with global product solutions, product managers, business specialists, and other cross-functional teams to bring YouTube Ads product messaging and announcements to market. You will be part of a team that leads marketing strategy and execution for YouTube advertising products. You will drive programs that ensure products launch in the market. You will lead global product marketing for YouTube's growing products and solutions that are driving engagement and impact for advertisers. Our approach to marketing emphasizes technology and the user, demonstrating how Google's products solve the world's problems and redefining the medium to prioritize the user and let the technology speak for itself.

Key Responsibilities

Develop and execute marketing strategies for new and existing advertising products, features, and solutions in YouTube's video portfolio including Brand Connect, YouTube Shorts, Creator Partnerships Hub, and Insights Finder.
Create product messaging, positioning, and claims that showcase how YouTube helps advertisers.
Develop marketing communications and go-to-market plans for upcoming product launches, enhancements, or changes to drive adoption and positive perceptions.
Help to develop educational materials and programs for advertisers including tutorials, workshops, and case studies, that demonstrate the value and capabilities of YouTube's advertising products and solutions.
Work with business, product, and other YouTube Ads marketers to gain insights into advertiser needs and feedback, ensuring strategy and Go-to-Market (GTM) market insights with cross-functional objectives.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
Experience in managing cross-functional or cross-team projects.

Nice to Have

Experience in marketing within the technology, streaming, or digital advertising sectors.
Experience with YouTube or Google products and services.
Knowledge of marketing principles and the video advertising landscape.
Ability to develop and execute marketing campaigns.
Ability to work in a cross-functional environment to manage stakeholder alignment and communications.
Ability to manage multiple projects from inception to completion.

Qualifications

Bachelor's degree or equivalent practical experience.

Benefits & Perks

The US base salary range for this full-time position is $137,000-$201,000 plus bonus, equity, and benefits.
Salary ranges are determined by role, level, and location, with individual pay influenced by work location, skills, experience, and education.
Additional benefits include bonus, equity, and other perks as outlined by Google.

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