Product Marketing Manger

Vaco

Irvine, CA

Full Time

Senior

80k-110k

15 days ago

Job Description

About the Role

Our client is seeking a dynamic and strategic Product Marketing Manager to lead the end-to-end product portfolio management of high-growth wellness categories. In this role, you'll drive business impact through innovation, product development, and marketing execution—acting with a true General Manager mindset. You'll collaborate cross-functionally with creative, sales, operations, and regulatory teams to launch best-in-class products and deliver against sales, profit, and market share goals. This is a high-impact opportunity for a passionate, entrepreneurial marketer who thrives on owning a portfolio, bringing ideas to life, and driving results.

Key Responsibilities

Develop and execute annual operating plans (AOP) for your assigned categories
Own the 2-3 year innovation pipeline, leveraging consumer insights and competitive trends
Manage the product lifecycle including SKU rationalization, pricing, and positioning
Deliver on key P&L targets and drive continuous portfolio optimization
Lead new product development through stage-gate processes
Oversee timelines and budget to ensure on-time, high-impact launches
Partner with cross-functional teams to execute seamlessly across all channels
Work closely with Sales, Consumer Communications, and Creative to align on go-to-market strategies
Develop sell-in tools and trade marketing assets to support customer-facing teams
Identify and respond to channel-specific needs and growth opportunities
Monitor market and consumer trends to inform strategic direction
Analyze performance metrics and consumption data to make real-time recommendations
Manage research initiatives to uncover insights that fuel long-term growth

Requirements

5-7 years of marketing experience in CPG, Beauty, or Health & Wellness (VMS preferred)
Proven success owning product portfolios and launching consumer products
Strong financial acumen and ability to deliver on P&L goals
Experience managing cross-functional teams and driving innovation
Excellent communication, time management, and project leadership skills
Entrepreneurial spirit with a roll-up-your-sleeves attitude
Passion for health, wellness, and making a positive impact

Nice to Have

Experience with high-growth wellness categories
Knowledge of consumer insights and competitive trends
Familiarity with stage-gate product development processes

Qualifications

Educational background or certifications are not explicitly specified in the description

Benefits & Perks

Salary range of $80,000.00 - $110,000.00 per year
Discretionary bonuses
Medical, dental, and vision benefits
401(k) retirement plan

Working at Vaco

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. The company is committed to full inclusion, providing reasonable accommodations, and ensuring a respectful, equitable work environment.

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