Product Marketing Professional

Campuspoint

Lake Oswego, OR

Contract

Senior

85k-85k

7 days ago

Job Description

About the Role

Our client is an industrial technology company that concentrates on helping the world work better. Their technology enables jobs to be done more precisely and accurately so that people can build, construct, grow, and move the things they need to live and develop future communities. The Product Marketing Professional is responsible for driving the adoption and growth of a defined product portfolio. This role acts as the "voice of the customer," conducting research to understand customer needs and the customer journey from sale to implementation. By developing a deep understanding of the industry, personas, and competition, this individual will create go-to-market strategies and differentiated messaging that empowers sales and marketing teams to effectively communicate product value.

Key Responsibilities

Owns product marketing responsibility for assigned products by understanding and communicating what is important to the buyer / user personas and the product value proposition.
Builds strong, inclusive cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.
Develops and executes comprehensive go-to-market plans ensuring alignment across teams.
Creates differentiated messaging and value propositions for the structural engineering market, including positioning statements, messaging frameworks, and persona profiles based on insights from the field.
Conducts quantitative and qualitative market research to understand industry trends, customer needs, buyer personas, and the competitive landscape.
Influences and executes product pricing and packaging decisions.
Partners with the learning and enablement team to develop and execute sales enablement materials and courses specific to assigned products.
Collaborates with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.

Requirements

4-year degree in Marketing or Business-related fields of study.
Minimum of 5+ years of experience in a Product Marketing role.
Experience in the B2B software market and the construction industry is a plus.
Ability to operate independently and manage multiple projects.
Understanding of product marketing best practices and principles.
Excellent written and verbal communication skills.
Strong research capabilities with the creativity to present new information into compelling, actionable analysis output.
Collaborative attitude and ability to work across multiple remote teams.
Enjoys learning and is passionate about understanding customer problems.

Nice to Have

Experience in the B2B software market.
Experience in the construction industry.

Qualifications

4-year degree in Marketing or Business-related fields of study.
Minimum of 5+ years of experience in a Product Marketing role.

Benefits & Perks

Compensation: $41/hr
Availability: Monday - Friday, 8am - 5pm
Hybrid work environment, requiring 3 days per week on-site.
Contract role set to last 6 months with opportunity for extension.

Working at Campuspoint

CampusPoint is an Equal Opportunity Employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. They do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. They provide assistance or accommodations due to disability upon request.

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