Product Marketing Senior Manager - Finance Solutions

About the Role

Key Responsibilities

• Create impactful, external-facing, and thought leadership content—including blogs, long-form assets, videos, webinars, case studies, and website copy—to drive awareness, accelerate adoption, and enhance customer retention.
• Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the Office of the CFO.
• Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion.
• Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan's finance solution area.
• Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams.
• Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption.
• Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers, and prospects.
• Partner on social media plans for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement.

Requirements

• 5+ years of experience in enterprise SaaS product marketing, solution marketing, product management, or presales, ideally in financial planning & analysis (FP&A), budgeting and forecasting, financial close and consolidation, or financial reporting.
• Experience bringing innovative, industry-leading, category-defining tech products to market.
• Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding.
• Demonstrated ability to engage and influence senior executives and purchasing stakeholders through tailored messaging and strategic content.
• Proven experience in developing GTM strategy and communication for successful product launches.

Nice to Have

• Demonstrated ability to work cross-functionally and outstanding narrative and storytelling abilities.
• High-energy, creative, organized, and adaptable with a can-do attitude; able to manage multiple evolving priorities with a results-driven mindset.

Qualifications

• Educational background is not explicitly specified, but extensive experience in enterprise SaaS marketing is required.

Benefits & Perks

• Base Salary Range: $137,000 - $197,000 USD