Product Marketing Specialist

About the Role

Key Responsibilities

• Develop deep expertise in your product line, leveraging data sources to understand market trends, competitor strategies, customer requirements, and buying behavior to identify market opportunities and customer demand.
• Provide input and recommendations into the product roadmap, strategy, and pricing based on sales, market and customer research, industry analyst interactions, and competitive findings.
• Develop and activate positioning, buyer personas, value propositions, and messaging that differentiate Zayo in the marketplace and resonate with target audiences.
• Collaborate with marketing functions such as revenue marketing, corporate marketing, and channel marketing to ensure accurate reflection of products in campaigns, digital marketing, and events.
• Partner with sales enablement to support educating sales teams about the value of Zayo's products, solutions, and services.
• Oversee the production of product-related content including white papers, presentations, blogs, case studies, solution briefs, web content, battlecards, and sales playbooks.
• Build and execute product launch strategies in partnership with Product Management and Marketing teams.
• Develop materials for analyst engagements and act as a subject matter expert at industry events.

Requirements

• Minimum of four (4) years of product marketing experience with exposure in a market-facing role, including delivering presentations, conducting competitor analysis, and market research.
• Strong research abilities including customer segmentation and competitive intelligence.
• Strong writing skills with experience publishing product-centric content like blogs, whitepapers, and e-books.
• Ability to quickly deliver executive-level presentations based on data and insights.
• Experience in product and technology marketing, with the ability to communicate technical concepts to both business and technical audiences.
• Demonstrated strategic and analytical mindset with storytelling skills to engage and educate customers and prospects.
• Ability to handle multiple projects in a fast-paced environment and work in a matrixed organization.
• Bachelor's degree in business or marketing, or relevant experience.

Nice to Have

• Experience with market-facing roles involving customer presentations and prospect engagement.
• Knowledge of industry analyst engagement and go-to-market strategy development.

Qualifications

• Bachelor's degree in business or marketing
• Relevant experience in product marketing

Benefits & Perks

• Health, Dental & Vision Insurance
• Retirement 401(k) Savings Plan
• Generous paid time off including paid parental leave
• Discretionary annual incentive plan (for non-sales roles)
• Sales incentive plan (for sales roles)
• Other benefits such as disability, life insurance, and additional perks