Product Marketing Specialist

Ironman

Tampa, FL

Full Time

Mid Level

15 days ago

Job Description

About the Role

The IRONMAN Group is the world's leading operator of mass participation sports, uniting millions through the transformative power of endurance events. Our mission is to inspire individuals to unlock their greatest potential through sport. We create experiences that ignite passions, challenge limits, and leave a lasting impact on hearts, minds, and souls. Since 1978, we've grown into a global phenomenon with hundreds of events spanning 55+ countries, including the IRONMAN Triathlon Series, UTMB World Series, Rock ‘n' Roll Running Series, Epic Series mountain bike races, and premier running events. Join us in crafting extraordinary moments and inspiring journeys for athletes around the globe.

Key Responsibilities

Own athlete registration and revenue targets for assigned North American events, with a focus on triathlon events.
Coordinate and implement multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
Analyze customer registration behavior trends and KPIs to inform tactical adjustments.
Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
Manage on-site experiential marketing promotions to grow the customer database and encourage loyalty of existing customers.
Track marketing expenses and ensure efficient spending and strong ROI.
Manage on-site media relations such as credentialing, interview requests, photography, and videography management.
Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.
Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
2-3 years of marketing experience, preferably in sports, events, or direct-to-consumer brands.
Experience supporting multi-channel marketing campaigns, including email, social media, and grassroots/community marketing.
Familiarity with marketing analytics and reporting tools; ability to interpret data to inform decisions.
Self-motivated team player.
Strategic thinker with a customer-centric mindset.
Energetic, collaborative, and adaptable under pressure.
Excellent communication and project management skills.
Availability to work weekends and non-traditional hours.
Willingness to travel 25%+ domestically.
Based in Tampa, FL, or Louisville, Colorado - Hybrid work environment.

Nice to Have

An understanding of endurance sports and communities.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

Working at Ironman

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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