Product Marketing Specialist

About the Role

Key Responsibilities

• Develop deep expertise in your product line, leveraging data sources to understand market trends, competitor strategies, customer requirements, and buying behavior to identify market opportunities and customer demand.
• Provide input and recommendations into the product roadmap, strategy, and pricing based on sales, market and customer research, industry analyst interactions, and competitive findings.
• Develop and activate positioning, buyer personas, value propositions, and messaging that differentiate Zayo in the marketplace and resonate with target audiences.
• Collaborate with other marketing functions such as revenue marketing, corporate marketing, and channel marketing to ensure accurate reflection of products, solutions, and services in campaigns, digital marketing, and events.
• Partner with sales enablement to support educating the sales team about the value of Zayo's products, solutions, and services.
• Oversee the production of product-related content including white-papers, presentations, blogs, case studies, solution briefs, web content, battlecards, and sales playbooks.
• Build and execute product launch strategies in partnership with Product Management and broader Marketing teams.
• Develop materials for analyst engagements.
• Act as a subject matter expert at key industry events.

Requirements

• Minimum of four (4) years of product marketing experience with exposure in a market-facing role such as delivering presentations to customers and prospects, conducting competitor analysis and market research.
• Analytical approach capable of rapidly assessing business problems, structuring and evaluating solutions.
• Strong research abilities including customer segmentation and competitive intelligence.
• Strong writing skills with experience publishing product-centric content like blogs, whitepapers, and e-books.
• Ability to quickly deliver executive-level presentations based on data and insights.
• Demonstrated experience in product and technology marketing, including communicating technical concepts to both business and technical audiences.
• Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.
• Ability to handle multiple time-sensitive projects and thrive in a fast-paced, transformation-oriented environment.
• Strong persuasion skills and ability to gain consensus through influence.
• Ability to work in a matrixed organization with a virtual team.
• Bachelor's degree in business or marketing, or relevant experience.

Nice to Have

• Experience with go-to-market strategies and product launches.
• Experience in the communications infrastructure or technology industry.

Qualifications

• Bachelor's degree in business or marketing; or relevant experience

Benefits & Perks

• Life insurance
• Vision insurance
• Paid parental leave
• Paid time off
• 401(k)
• Health, dental, and vision insurance
• Retirement savings plan