PRODUCT MARKETING SPECIALIST

About the Role

Key Responsibilities

• Own athlete registration and revenue targets for assigned North American events, with specialist focus on triathlon events.
• Coordinate and implement multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
• Analyze customer registration behavior trends and KPIs to inform tactical adjustments.
• Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
• Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.
• Track marketing expenses and ensure efficient spending and strong ROI.
• Manage on-site media relations such as credentialing, interview requests, and photography/videography management.
• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.
• Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of marketing experience, preferably in sports, events, or direct-to-consumer brands.
• Experience supporting multi-channel marketing campaigns, including email, social media, and grassroots/community marketing.
• Familiarity with marketing analytics and reporting tools; ability to interpret data to inform decisions.
• Self-motivated team player.
• Strategic thinker with a customer-centric mindset.
• Energetic, collaborative, and adaptable under pressure.
• Excellent communication and project management skills.
• Availability to work in Tampa, FL, or Louisville, Colorado in a hybrid environment.
• Willingness to work weekends and non-traditional hours.
• Ability to travel 25%+ domestically.

Nice to Have

• An understanding of endurance sports and communities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.