Product Marketing Specialist

About the Role

Key Responsibilities

• Owns marketing strategies that build awareness and drive revenue for a designated portfolio of products
• Develops clear and effective product positioning and messaging for B2B audiences that differentiates products in the market
• Conducts in-depth market research to understand customer needs, competitive landscape, and industry trends to inform product marketing strategies
• Owns day-to-day development and maintenance of owned product marketing projects and materials, maintaining next steps across various workstreams and stakeholders
• Creates engaging marketing content, including product collateral, web content, case studies, and sales enablement materials (presentations, sales slicks, eBooks, blogs, social posts, infographics, etc.)
• Plans and executes integrated marketing campaigns across multiple channels, including digital marketing, social media, email, and events
• Collaborates with various departments across the organization to scale product information and successfully execute go-to-market strategies for product launches and updates
• Gathers feedback from customers, sales teams, and internal stakeholders to continuously improve product marketing strategies and offerings
• Adheres to product marketing framework and collateral development processes to ensure consistency
• Leads meetings with key stakeholders to share plans, gather feedback, and gain internal alignment
• Works with graphic designers to visualize assets that support and augment product messaging
• Partners with digital teams to optimize online content, execute campaigns, and track performance
• Collaborates with internal communications to share product updates with stakeholders
• Serves as a liaison and subject matter expert on product marketing initiatives
• Stays up to date with competitors, industry news, and emerging trends relevant to the company and healthcare industry

Requirements

• Bachelor's degree in marketing, business, communications, journalism, advertising, or related field
• 3+ years of relevant work experience
• Strong understanding of marketing principles, including market segmentation, positioning, and messaging
• Proficient in Microsoft Office suite, specifically PowerPoint and Word
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics (HubSpot and/or Salesforce)
• Self-starter with the ability to work collaboratively with cross-functional teams
• High attention to detail, organized, and strong project management skills
• Results-driven with a focus on achieving KPIs and goals
• Working knowledge of Adobe Creative Suite is helpful but not required
• Ability to provide examples of prior professional work or writing samples

Nice to Have

• History working on or with sales, business development, or growth teams

Qualifications

• Bachelor's degree in marketing, business, communications, journalism, advertising, or related field
• 3+ years of relevant work experience

Benefits & Perks

• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k) program with company match
• Paid holidays and vacation time
• Company-sponsored wellness program
• EAP
• Access to virtual primary care and behavioral health at no cost for team members and dependents