Product Marketing Specialist

About the Role

Key Responsibilities

• Partner with product management to develop go-to-market product strategy and collaborate with a cross-functional team to launch market-ready products to meet key business objectives.
• Track marketing objectives and execute on longer-term promotional campaigns targeting defined audiences.
• Support marketing research and competitive analysis, sharing insights effectively with teams.
• Represent the voice of the customer, research competitors, understand industry trends, and analyze market opportunities.
• Communicate emerging capabilities in coordination with the longer-term business strategy to seed the market.
• Develop product positioning and competitive differentiation that resonates with government and commercial customers.
• Create high-value sales materials such as product brochures, PowerPoint slides, web pages, booth messaging, and product samples.
• Develop customer stories and partner with Analytics Partners to create joint go-to-market strategies for deeper market penetration.
• Define and execute promotional strategies and marketing plans in partnership with the marketing team and external experts.

Requirements

• 5+ years of proven B2B product marketing or product management experience, preferably in aerospace, SaaS, defense tech, or geospatial analytics.
• Experience marketing data, platform, or solution offerings, especially in enterprise, long sales-cycle environments.
• Proven ability to collaborate effectively with sales, product, and executive teams.
• Strong technical acumen with the ability to translate engineering language into market-ready messaging.
• Mission-first mindset motivated by work that makes the world smarter, safer, and more transparent.
• Self-driven learner with curiosity about emerging technologies in aerospace and geospatial fields.

Nice to Have

• A passion for process improvements in a scaling company fostering innovation and growth.
• Experience with a variety of digital tools to recommend, implement, and execute best practices.

Qualifications

• Educational background or certifications are not explicitly specified, but experience in relevant fields is required.

Benefits & Perks

• Extensive medical coverage including vision and dental plans.
• Flexible spending accounts and supplemental health options.
• 401K plan for long-term retirement savings.
• Generous parental leave and paid flexible time off.
• Lifestyle spending account, commuter & parking benefits.
• Mental health resources, monthly phone stipend, daily lunches, and stocked kitchens.
• Dog-friendly work environment with pet insurance options.