Product Marketing Specialist II

About the Role

Key Responsibilities

• Build and execute a 6-month rolling marketing roadmap for the Preclinical business unit, aligning with corporate goals and collaborating with BU leadership and SVP Marketing.
• Translate customer problems and capabilities into clear value propositions, solution narratives, and competitive positioning for preclinical/CRO audiences.
• Drive BU initiatives across various channels including landing pages, website updates, email nurtures, webinars, brochures, case studies, conference engagement, and ads.
• Create, maintain, and promote materials to assist sales conversations, including battlecards, one-pagers, pitch decks, case studies, objection handling, and talk tracks.
• Produce competitor briefs and market updates for the BU.
• Conduct win-loss analysis at the BU level, recommend actions to optimize GTM and enablement, and potentially conduct customer interviews in partnership with the SVP.
• Set goals in alignment with the SVP of marketing, track results, iterate on strategies, and communicate performance and learnings for the BU.
• Collaborate with cross-functional teams to manage timelines for BU-related deliverables and ensure quality and brand alignment.

Requirements

• 3-6 years of experience in B2B product/solutions marketing or a closely related role.
• Experience in MedTech, drug development, and preclinical or clinical research services.
• Demonstrated ownership of GTM plans and multi-channel campaigns from brief to launch to measurement.
• Excellent written communication and editorial judgment.
• Strong stakeholder management skills.
• Analytical mindset with comfort in setting goals and making data-driven recommendations.
• Proficiency in Google Analytics 4, HubSpot, and project management skills in an agile environment.

Nice to Have

• Experience in a Preclinical and/or Clinical Research (CRO) setting.
• Familiarity with SEO/SEM fundamentals.
• Proficiency in PowerPoint, Digital Marketing, Clinical Research, Preclinical, Power BI, Looker Studio, Adobe Creative Cloud, Canva, Smartsheet, and Asana.
• Experience with Looker Studio or Power BI for reporting navigation.
• Webinar program management experience.
• Familiarity with Adobe Creative Cloud for asset reviews.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Company benefits will be provided.
• Pay range of $69,900.00 - $99,900.00 per year.