Product Marketing Strategist

About the Role

Key Responsibilities

• Lead marketing executions through strategic planning and collaboration with key stakeholders.
• Develop strategic campaigns that support YouVersion’s efforts.
• Leverage YouVersion channels such as email, app push notifications, in-app messages, banners, Bible.com, and social media to move individuals to action.
• Develop strategic communication campaigns that lead to app engagement.
• Develop go-to-market strategies for test apps or market expansion.
• Understand app engagement trends and consumer insights that inform future campaign executions.
• Steward the brand position of assigned product(s) and maintain a pulse on the competitive landscape.
• Collaborate with internal teams and use external insights to better understand the YouVersion Community.
• Review data to inform strategy related to audience segmentation and communication strategies.
• Craft strategies for YouVersion communication channels with accuracy and excellence, specifically in timing, segmentation, creativity, and content.
• Effectively present ideas with vision and direction.
• Collaborate with Product, Content, Data, Partnerships, Creative, and Brand Voice teams to develop strategies in alignment with overall objectives.
• Stay ahead of industry trends and evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement.
• Develop actionable insights based on data and communicate this information through verbal, written, and visual channels.
• Collaborate with copywriters, graphic designers, product managers, videographers, and stakeholders on implementing learnings from previous efforts.
• Maintain a thorough understanding of the organization’s communication stack to maximize features and capabilities.
• Lead and coach team members as assigned.

Requirements

• Ability to self-motivate, make independent decisions, and solve problems with innovation.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
• Effective at process and organizational management to coordinate, structure, and provide vision to projects.
• Ability to manage conflict and differing opinions while maintaining composure.
• Strong leadership skills and understanding of developing and guiding others.
• Strong writing, editing, and proofing skills.
• Bachelor’s degree preferred.
• 3 - 5 years of related work experience.

Nice to Have

• Experience with marketing campaigns for apps or digital products.
• Knowledge of consumer insights and app engagement trends.
• Familiarity with communication tools and technology platforms.