Product Marketing Strategist - Commercial

About the Role

Key Responsibilities

• Support the execution of tactical go-to-market (GTM) plans for new product launches and feature updates.
• Help shape and maintain product positioning and messaging that differentiates our commercial solutions and translate technical features into clear, client-centric value propositions and benefits.
• Develop and maintain a library of sales enablement collateral, such as product datasheets, case studies, and competitive battle cards.
• Collaborate with internal teams to help shape materials like sales pitch decks.
• Partner directly with the Commercial Sales and Account Management organizations to understand their needs, gather feedback, and ensure they are equipped to communicate our product's value.
• Work with product teams to plan, develop, and deliver training sessions and materials for sales and internal teams on new product capabilities, market positioning, and competitive differentiation.
• Serve as the primary point of contact and owner for all marketing content related to your product set; manage the content lifecycle from ideation to updates and performance analysis.
• Collaborate with channel marketing partners to integrate product messaging into broader marketing campaigns.
• Support the content strategy by helping plan and fuel the content calendar for product-focused pieces like blog posts, whitepapers, and webinars.
• Conduct ongoing market research and competitive analysis to identify market trends, customer needs, and threats, using insights to refine messaging and strategies.
• Track and measure the effectiveness of marketing initiatives and sales enablement tools, reporting on performance and making data-driven recommendations.

Requirements

• Strong knowledge of marketing, including best practices.
• Ability to conduct ongoing market research and competitive analysis to inform messaging and strategies.
• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to remain adaptable and resilient with an optimistic outlook.
• Intermediate proficiency with Microsoft Word, Excel, Teams, and Outlook.
• Bachelor's degree or equivalent education and experience.
• 3+ years of marketing or corporate project management experience.
• 3+ years developing digital marketing content, branding, or related initiatives.
• 2+ years' experience in a product marketing capacity (preferred).
• Experience in the financial services, FinTech, or related regulated industry (preferred).

Nice to Have

• Experience in a product marketing capacity.

Qualifications

• Bachelor's degree or equivalent.
• 3+ years marketing or project management experience.
• 3+ years developing digital marketing content and initiatives.
• 2+ years' experience in product marketing (preferred).
• Experience in financial services, FinTech, or a related regulated industry (preferred).

Benefits & Perks

• Employer-sponsored health, dental, and vision insurance.
• 401(k).
• Life insurance.
• Paid vacation and personal time.
• Career development and education assistance.
• Voluntary supplemental benefits.