Product Marketing Strategist

American Century Investments

Kansas City, MO

Full Time

Senior

145k-165k

13 days ago

Job Description

About the Role

American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. The company focuses solely on investment management, spanning global equities, fixed income, multi-asset strategies, ETFs, and private investments. It is privately controlled and independent, with a commitment to social responsibility through significant donations to the Stowers Institute for Medical Research. The organization values curiosity, deep relationships, and making a positive impact through its work. The role of Product Marketing Strategist involves developing product messaging and content to support the firm's product capabilities, working closely with various internal teams, and translating technical investment features into compelling market messages.

Key Responsibilities

Develop, write, and communicate product positioning and core messaging that differentiates the firm's strategies.
Provide technical product knowledge for promotional initiatives, media, and sales efforts.
Build awareness of the firm's capabilities and highlight product strengths and value to the market.
Ideate, collaborate, and execute content deliverables for digital and print formats, including marketing flyers, FAQs, fact sheets, digital product pages, brochures, articles, reports, and promotional presentations.
Ensure messaging consistency across all marketing media through routine quality control processes.
Act as a brand manager for assigned product lineups, seeking ways to refine and enhance product support content.
Interact with internal business partners such as Sales, Client Marketing, Marketing Operations, Brand, Product Managers, Portfolio Managers, and Compliance to identify client needs and craft compelling content.
Support the sales process by providing relevant product messaging and content.

Requirements

Bachelor's Degree in Marketing, Economics, or Finance.
10+ years of validated experience in a role combining marketing, sales, and communications, preferably within an investment management or asset management firm.
Demonstrated knowledge of investment theories across multiple investment subject areas.
Experience in writing, crafting content, and messaging for multiple distribution channels such as retail, retirement, institutional, and international.
Strong knowledge of and ability to work with various marketing mediums.
Experience leading creative or agency resources (internal and external).
Excellent written communication, technical writing, and presentation skills.
Ability to manage tasks effectively and work with cross-functional teams including Sales, Marketing, Product Development, and Compliance.
Proven ability to build relationships with and influence senior leaders and other business partners.
Aptitude for learning about investments and capital markets.

Nice to Have

Experience with fixed income product messaging and content needs.
Experience working in a sales-motivated, multi-channel distribution environment.
Additional certifications such as Series 6 or 7, Claritas, CIMA, CAIA, CFA, or CFP.
Master's Degree in a related field.

Qualifications

Bachelor's Degree in Marketing, Economics, or Finance.

Benefits & Perks

Competitive compensation package with bonus plan.
Generous PTO and benefits.
401(k) with 5% company match plus annual discretionary contribution.
Tuition reimbursement, formal mentorship program, and learning opportunities.
Hybrid work environment with scheduled in-office days.
Potential for cash incentives based on performance.

Working at American Century Investments

American Century Investments values curiosity, collaboration, accountability, and a client-focused approach. The company emphasizes diversity and inclusion, providing equal employment opportunities and reasonable accommodations for individuals with disabilities. Employees are encouraged to learn continuously, build deep relationships, and contribute meaningfully to the firm's mission of helping clients achieve their financial goals while supporting impactful social initiatives.

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