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Product Strategist

Bluecross Blueshield of South Carolina

Columbia, SC
Full Time
Mid Level
8 days ago

Job Description

About the Role

The Product Strategist at BlueCross BlueShield of South Carolina develops comprehensive strategies for assigned products, capabilities, and solutions. The role involves leading implementation, collaborating with multi-functional teams, and creating tools and initiatives to establish a sustainable, differentiated, and brand-consistent market presence. The company has a long-standing history in South Carolina, operates one of the most sophisticated data processing centers in the Southeast, and emphasizes outstanding customer service and a diverse family of subsidiary companies.

Key Responsibilities

  • Develops a product's long-term vision and strategy, including a 3 to 5-year roadmap.
  • Works with managers, subject matter experts, and lines of business to develop and implement new products, capabilities, and solutions that meet business objectives.
  • Conducts market research to monitor trends and assess the efficacy of the product suite, making regular recommendations to management based on tracking and trends.
  • Analyzes customer feedback and needs to drive solutions.
  • Creates approaches to market products at all stages of the product lifecycle, including establishing measurable performance metrics.
  • Directs marketing positioning and messaging to appeal to the target market and support the overall strategy.
  • Partners with Communications to deliver messaging in creative and enhanced methods.
  • Manages the product budget, plans and estimates resources needed, and is responsible for contracting, negotiation, and service level agreements.

Requirements

  • A Bachelor's degree in a job-related field or 4 years of relevant work experience; or an Associate's degree plus 2 years of experience.
  • At least 3 years of product experience, such as wellness, virtual care, transparency, etc.
  • Proficiency with Microsoft Office Suite.

Nice to Have

  • Healthcare and health insurance experience.
  • Product management experience.

Qualifications

  • Bachelor's degree in a relevant field or equivalent work experience.
  • 3 years of product experience.

Benefits & Perks

  • 401(k) retirement savings plan with company match.
  • Subsidized health plans and free vision coverage.
  • Life insurance.
  • Paid annual leave, with increasing days based on tenure.
  • Nine paid holidays.
  • On-site cafeterias and fitness centers in major locations.
  • Wellness programs and a healthy lifestyle premium discount.
  • Tuition assistance.
  • Service recognition.

Working at Bluecross Blueshield of South Carolina

BlueCross BlueShield of South Carolina emphasizes a long-standing commitment to community, outstanding customer service, diversity, and equal employment opportunities. The company promotes a nondiscriminatory work environment, offers reasonable accommodations for individuals with disabilities, and values a healthy, inclusive workplace culture.

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Job Details

Posted AtAug 7, 2025
Job CategoryProduct Management
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

Job Skills

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About Bluecross Blueshield of South Carolina

Website

southcarolinablues.com

Location

Columbia, SC

Industry

Direct Health and Medical Insurance Carriers

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