Program Manager

Aquent

Providence, RI

Full Time

Senior

104k-110k

5 days ago

Job Description

About the Role

Revolutionize Healthcare Delivery Through Digital Marketing Expertise! Join a leading healthcare company transforming how care is delivered nationwide. As a key member of the marketing team, you will spearhead strategic initiatives to drive growth and engagement, impacting millions of consumers seeking accessible and convenient healthcare solutions. Your expertise will directly influence the success of critical digital marketing campaigns, optimizing reach and maximizing impact. This dynamic role offers a unique opportunity to shape the future of healthcare marketing by leading search strategy optimization, managing marketing initiatives for owned assets, and pioneering digital measurement strategies. Your analytical prowess, marketing acumen, and collaborative spirit will empower you to drive impactful results and contribute to the organization’s mission of expanding access to quality care.

Key Responsibilities

Lead the optimization of search strategies to maximize online visibility and drive traffic to key services.
Oversee marketing initiatives for owned assets, ensuring alignment with overarching marketing strategies and objectives.
Spearhead the development and implementation of a digital measurement strategy using Adobe Analytics, providing data-driven insights to optimize campaign performance.
Manage marketing campaigns on a day-to-day basis, including creative briefing, journey mapping, segmentation, testing, and delivery.
Introduce innovative solutions to enhance customer value through new channels, experiences, partnerships, and activations.
Foster strong cross-functional relationships with teams across Marketing, Digital, Business, Analytics, Creative & Design, and Legal to ensure seamless execution of strategies.

Requirements

Previous experience with SEO.
2+ years working with Adobe Analytics.
5+ years of marketing experience with a strong understanding of business, retail, healthcare, and consumer dynamics.
5+ years of retail marketing or digital marketing/strategy experience.
1+ years of cross-functional leadership experience.
Proven ability to thrive in a fast-paced, ambiguous environment, balancing business needs with strategic initiatives.
Deep understanding of digital tools, marketing technology, and tactics.
Expertise in developing segmentation and marketing strategies based on data-driven insights.
Demonstrated ability to influence critical business outcomes in a matrixed organization.
Strong self-starter with exceptional thought leadership and communication skills.
Excellent project management skills with the ability to handle multiple projects and tight deadlines.

Nice to Have

Experience in healthcare marketing is preferred but not explicitly stated.

Qualifications

Relevant work experience as specified in requirements.

Benefits & Perks

Access to subsidized health, vision, and dental plans.
Paid sick leave.
Retirement plans with a match.
Free online training through Aquent Gymnasium.

Working at Aquent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. The company values creating an inclusive environment where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Apply Now