Sr. Web Program Lead

Helpsystems

Eden Prairie, MN

Full Time

Senior

4 days ago

Job Description

About the Role

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! At Fortra, we're breaking the attack chain. Ready to join us? We are seeking a Senior Web Program Lead to oversee and drive critical web initiatives that support our digital transformation and business growth goals.

Key Responsibilities

Own the planning, coordination, and execution of high-impact web projects such as site migrations, redesigns, platform transitions, and integrations.
Build and manage detailed project plans, timelines, and resource allocations to ensure on-time delivery and clear communication with stakeholders across departments.
Serve as a senior-level SEO advisor to the Web Performance & Strategy team, guiding strategy, reviewing key initiatives, and ensuring SEO best practices are followed across web properties and processes.
Oversee the web ecosystem including tag management systems, web analytics tools, and related integrations, identifying opportunities for improvement and innovation.
Partner closely with teams across Marketing, IT, Product, and external vendors to align web initiatives with business needs and ensure technical feasibility.
Establish and enforce processes for content publishing, system changes, and site performance, maintaining a focus on scalability, accessibility, and site health.
Develop clear, step-by-step guides for key CMS workflows to enable user self-service of routine tasks.
Take on ad hoc digital projects and cross-departmental efforts requiring strong program management and strategic execution.
Provide regular updates to leadership and stakeholders, including risks, dependencies, and success metrics.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field (MBA preferred).
5+ years of experience in web marketing, digital marketing, or related roles.
Proven track record of driving web traffic and conversions through effective digital marketing strategies.
Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar, etc.), SEO best practices, and web optimization techniques.
Excellent understanding of user experience (UX) principles and their application to web design and content strategies.
Experience managing web development projects, working with designers, developers, and content creators.
Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across teams and influence senior stakeholders.
Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

Nice to Have

Experience with content management systems (CMS), eCommerce platforms, and A/B testing tools.
Certifications in digital marketing (e.g., Google Ads, HubSpot).

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