Program Manager- GTM

Focuskpi

San Francisco, CA

Contract

Senior

104k-119k

5 days ago

Job Description

About the Role

FocusKPI is seeking a GTM Program Manager to join one of our clients, a high-tech SaaS company. The GTM Architecture & Operations team acts as the connective tissue between Commercial Strategy, Sales, Customer Success & Support, Marketing, and Product. Sitting in the Commercial Strategy and Operations function, this team advocates for customer-facing organizations in strategy discussions, representing their needs and constraints, and overseeing the implementation of solutions. The role involves driving alignment and execution between Marketing and Sales to ensure effective top-of-funnel strategies, operationalizing lead generation initiatives, enabling the field to act on high-quality pipeline, and maintaining feedback loops to inform future campaigns. It is a highly cross-functional role at the intersection of marketing execution, seller readiness, and strategic GTM planning.

Key Responsibilities

Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.
Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes.
Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective.
Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration.
Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies.
Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion.
Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials.

Requirements

5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment.
Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes.
A strategic mindset with a bias toward ownership and decision-making, capable of asking the right questions, synthesizing input, and moving programs forward in ambiguity.
Excellent project management and communication skills, with the ability to manage multiple workstreams and synthesize complexity for diverse stakeholders.
Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach, and how they can be leveraged for improved operations.
Strong bias for action, with a collaborative approach and an ability to influence without authority.

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