Program Manager Non Tech 5

About the Role

Key Responsibilities

• Drive a work stream focused on creating synergy between first-party social (e.g. @Windows) and third-party social (e.g. @Walmart).
• Evolve and accelerate retail partner social strategies globally by partnering with regional leads in Asia and EMEA to streamline first-party social handle strategy, achieving cost efficiencies and a globalized content strategy.
• Support Channel Marketing Managers for Devices & Creativity LOBs with social content best practices and channel strategy around key campaign moments.
• Lead the creation of social inputs for executive meetings with key retailers around the world.
• Maintain Social Commerce Playbook to inform regional teams on platform capabilities and focus areas.
• Maintain Global Influencer Strategy Playbook in partnership with the Americas influencer lead to guide global teams on influencer partnerships and best practices.
• Partner with regional leaders in Americas, EMEA, and Asia to shape and activate Retail Media Network strategies aligned with consumer priorities.
• Pilot and scale Retail Media Networks innovation across key partners, ensuring impact through personalization, co-branding, and performance measurement.
• Facilitate global collaboration and share best practices across regions to accelerate retail marketing capabilities.

Requirements

• 10-15 years of demonstrable experience in Social strategy, Content Strategy, Influencer Strategy, and Integrated Marketing Campaigns (platform, brand, or agency experience).
• 5+ years of experience in partner, digital, or ecommerce marketing.
• 3+ years of experience working in a large and complex organization, with experience at Consumer Electronics, Silicon, Retail brands, or Social Media platform companies being a plus.
• 3+ years of experience managing global projects and cross-cultural dynamics.
• Proven track record in leading social, influencer, and retail media network strategies at scale.
• Bachelor's degree required.
• Experience with social platforms such as YouTube, TikTok, Instagram, Facebook, and knowledge of hyper-local social platforms like Douyin, Red Book, WeChat, and LINE.

Nice to Have

• Experience on a brand strategy team and/or media team.
• Experience with retail media networks and influencer marketing.
• Existing connections on social media platforms.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term and long-term disability, and 401k.