Programmatic Media Coordinator

About the Role

Key Responsibilities

• Learn and assist in applying Disney+'s display, video, and audio strategies to drive subscriber acquisition, conversion, and efficiency.
• Own various essential tasks including budget management and reconciliation, media ad trafficking, tracking, and reporting.
• Support team in development and evaluation of publisher RFPs, utilizing media research tools to create strong media plan recommendations.
• Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc., throughout the campaign lifecycle.
• Execute Quality Assurance (QA) of ad tracking functionality and creative units to identify and resolve issues.
• Track partner performance daily to ensure campaign effectiveness and hold partners accountable for achieving KPIs.
• Compile updates on partner capabilities and offerings through vendor contact and share with the team.
• Monitor trends, tools, opportunities, and applications in the digital media ecosystem and streaming industry, applying knowledge accordingly.
• Support a fast-paced and dynamic working environment, including new products and businesses supported by large-scale media properties.

Requirements

• 1+ year of professional work experience or internship; Digital Media Marketing internship experience preferred.
• Some experience with direct response campaigns.
• Hands-on experience with Google Marketing Platform suite (e.g., DV360, Campaign Manager) preferred.
• Skilled in all Microsoft Office Products, specifically Excel.
• Flexibility and ability to work in a fast-paced and dynamic environment.
• Strong communication skills with a positive, can-do attitude.
• Sense of humor and desire to have fun!

Nice to Have

• Media agency internship experience.
• Global/international media buying experience.

Qualifications

• Educational background is not explicitly specified, but relevant experience and skills are emphasized.

Benefits & Perks

• The hiring range for this position based in New York is $55,800.00 to $74,800.00 per year.
• Potential bonus and/or long-term incentive units.
• Full range of medical, financial, and other benefits, dependent on the level and position offered.