Project Manager- Marketing & Advertising

About the Role

Key Responsibilities

• Manage multiple marketing and advertising projects across diverse clients, ensuring timelines, budgets, and objectives are consistently met.
• Translate complex information into engaging and compliant advertising copy, social media content, and campaign messaging tailored to our clients' primary audiences.
• Review, approve, and refine all marketing materials, advertising campaigns, and digital initiatives to ensure compliance with CMS regulations, brand integrity, and enrollment goals.
• Plan, launch, and optimize both traditional and digital advertising campaigns.
• Negotiate media buys (TV, print, digital) to maximize ROI and value for clients.
• Track and manage campaign KPIs, analyze data, and provide actionable insights to improve results and inform decision-making.
• Maintain proactive client communication, follow up on deliverables, and manage relationships with varying personalities in a professional and diplomatic manner.
• Assist the Director of Marketing with strategic initiatives, presentations, and project updates.
• Leverage AI tools to streamline workflows, create efficiencies, and drive campaign success.
• Apply critical thinking and adaptability to overcome challenges and meet diverse client needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in project management within a marketing, advertising, or healthcare-focused agency.
• Proven track record managing multi-channel campaigns (digital, social, TV, print).
• Proficiency in Adobe Creative Suite, Microsoft Office & Google Workspace, Marketing and Sales CRMs, AI tools and automation platforms, social advertising platforms (Facebook, Instagram, YouTube, LinkedIn, etc.), media buying for traditional outlets (TV, print, radio).
• Strong negotiation skills with vendors and media partners.
• Analytical mindset with ability to interpret campaign data and deliver actionable insights.
• Exceptional written and verbal communication skills.
• Ability to balance multiple projects, meet tight deadlines, and adapt quickly to changing priorities.

Nice to Have

• Experience with Medicare or healthcare marketing.
• Knowledge of CMS regulations and compliance standards.
• Experience working in a fast-paced, deadline-driven environment.

Qualifications

• Bachelor's degree (required)

Benefits & Perks

• Health insurance
• Employee assistance program
• 401(k) matching
• Employee discount