Public Information Specialist 1 (Digital Content)

New York State Executive Chamber

Albany, NY

Full Time

Senior

67k-85k

about 1 month ago

Job Description

About the Role

The Public Information Specialist 1 (Digital Content) position is within the Employee Benefits division, responsible for supporting the administration and communication of the New York State Health Insurance Program (NYSHIP). The role involves maintaining digital communication channels, creating content, and ensuring compliance with federal standards, all within a government agency committed to diversity, inclusion, and innovative workforce management strategies.

Key Responsibilities

Maintaining large email lists with tags, opt-in information, etc.
Creating weekly/monthly content for several different email lists, while ensuring NYSHIP adheres to HIPAA and federal standards.
Working with program integration including People Soft, website content management system, and email delivery service to keep email lists up to date.
Creating and maintaining fillable forms in InDesign and Acrobat.
Creating communication campaigns, including mailings and digital assets for current enrollees to sign up for digital communications.
Participating in meetings and providing recommendations for best email practice.
Working with ITS to develop and perform pre-deployment testing for emails.
Working closely with the Public Information Office (PIO) to ensure brand standards are adhered to and language is approved, serving as back-up for PIO's email campaigns.
Assisting with the creation and implementation of Virtual Health Fairs.
Developing content for the new NYSHIP website and working closely with plan administrators on benefits and qualifications.

Requirements

Six years of experience in public relations, social media, and digital communications.
OR an associate's, bachelor's, or master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar field, which substitutes for two, four, or five years of experience respectively.
Ability to clearly and concisely demonstrate how minimum qualifications are met in the resume.

Nice to Have

Website content management and digital campaigns experience.
Experience developing targeted emails for email list of over 500,000 addresses.
Experience developing and performing pre-deployment testing for email.
Experience working with Gov Delivery.
Survey development experience.

Qualifications

Six years of experience in public relations, social media, and digital communications.
OR an associate's, bachelor's, or master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, which substitutes for two, four, or five years of experience.

Benefits & Perks

Comprehensive benefits package.
Potential for telecommuting up to 50% with approval.
Work hours from 8:30 AM to 4:30 PM, Monday through Friday.

Working at New York State Executive Chamber

The Department of Civil Service promotes a diverse, inclusive, and talented workforce, leading innovative workforce management strategies. It values merit, fitness, and equality of opportunity, and encourages applications from women, people of color, LGBTQ individuals, people with disabilities, ethnic minorities, foreign-born residents, and veterans. The agency is committed to providing reasonable accommodations during the hiring process and celebrates diversity in its workforce.

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